L'Oreal Fights AIDS

This is a follow-up on my recent posts on The Blood of Yingzhou District. Apparently multinational corporations such as L'Oreal have gotten into the AIDS prevention business. According to the LA Times:

Trainer Ma Guohui has just introduced a roomful of young hairstylists to the chemistry of hair. Next up: HIV/AIDS.

Ma is on the front line of an international business campaign aimed at helping stop the spread of the deadly disease. In addition to promoting L'Oreal products, the immaculately coiffed Ma hopes to turn her Chinese students into scissor-wielding ambassadors for safe sex and tolerance. Words such as "condom" and "intravenous drug use" roll off her tongue as easily as the names of popular L'Oreal items.

The article also speaks about the public service announcements that aired a few years ago and featured Yao Ming and Magic Johnson. What the article doesn't mention is that those PSAs were done by the same group that produced Yingzhou. If you want to check that PSA out, have a look at the website for the China Aids Media Project.

Link